Privacy Policy

alpewomensshoes.com (“we,” “us,” or “our”) operates this website and related services (collectively, the “Services”) to offer you, the customer, a curated shopping experience. These Services are powered by Shopify, which helps us provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services. If there is a conflict between our Terms of Service and this Privacy Policy regarding how your personal information is handled, this Privacy Policy will prevail.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information as described here.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include anonymously collected or de-identified data.

Depending on how you interact with the Services, we may collect or process categories of personal information, including inferences based on that data:

  • Contact details: name, billing/shipping address, phone number, email address
  • Financial information: credit card or debit card numbers, account and transaction details, payment data
  • Account information: username, password, security questions, preferences, and settings
  • Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, and insights from your transaction history
  • Communications with us: content included in customer support messages or other inquiries
  • Device information: device, browser, network connection data, IP address, and unique identifiers
  • Usage information: how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from:

  • Directly from you, e.g., when you create an account, use the Services, or communicate with us
  • Automatically through the Services, including via cookies or similar technologies
  • Our service providers, when they perform services on our behalf
  • Partners or other third parties

How We Use Your Personal Information

We use your personal information for purposes such as:

  • Providing, tailoring, and improving the Services: processing contracts, payments, orders, returns/exchanges, account management, shipping, reviews, recommendations, and personalized experiences
  • Marketing and advertising: promotional messages via email, text, or mail; targeted ads on our site or other websites based on your activity
  • Security and fraud prevention: verifying accounts, enabling secure payments, investigating fraud or illegal activity, and safeguarding our services
  • Communications: providing customer support and maintaining our business relationship
  • Legal compliance: responding to legal processes, law enforcement requests, or litigation, and enforcing our policies

How We Disclose Personal Information

We may disclose personal information to:

  • Shopify, vendors, and third parties who help us operate the Services (e.g., IT, payment processors, analytics, shipping)
  • Business and marketing partners, including for personalized advertising campaigns
  • Third parties you authorize, such as for order fulfillment or via social login widgets
  • Our affiliates or related corporate entities
  • In connection with business transactions like mergers or bankruptcy or to respond to legal obligations

Relationship with Shopify

The Services are hosted by Shopify, which also collects and processes your personal information as necessary to provide and enhance the Services. Your information may be shared with Shopify and third parties in other countries. Shopify may use your interaction data across merchants to enable enhanced features, and they are responsible for processing your data under applicable laws. To learn more, please see Shopify’s privacy resources, which have also been updated to point to alpewomensshoes.com.

Our Services may include links to third-party websites. If you follow such links, please review their privacy policies as we do not control or endorse their content or practices.

Public or semi-public platforms (like social media) may expose your information to others. We do not warrant the privacy or reliability of those platforms.

Children’s Data

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from minors. If a guardian believes we have collected such data, they may request deletion via our designated channels. We do not knowingly “sell” or “share” information of individuals under 16, as defined by applicable laws, as of this Privacy Policy’s effective date.

Security and Retention of Your Information

While we strive to protect your personal information, no security measure is foolproof. Please avoid using insecure channels to share sensitive information.

We retain your personal information as long as necessary to provide Services, maintain accounts, comply with legal obligations, manage disputes, or enforce policies.

Your Rights and Choices

Depending on your jurisdiction, you may have rights to:

  • Access the personal information we hold about you
  • Delete your personal information
  • Correct inaccuracies
  • Port your data to another party
  • Manage communication preferences, including opting out of marketing emails (you may still receive transactional messages)
  • If you’re in the UK or EEA, you may also have the right to object to or restrict processing, and withdraw consent where applicable

You may exercise these rights via options provided in the Services or through our designated contact methods. We will not penalize you for exercising your rights but may need to verify your identity or authorization in certain cases.

Complaints

If you have concerns about our data handling practices, you may contact us through the provided methods or lodge a complaint with your local supervisory authority.

International Transfers

Your personal information may be transferred, stored, and processed outside your home country. Where transferred from the EEA or UK, we rely on recognized safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy as needed. We will post any revisions on our website, update the “Last updated” date, and notify you when required by law.